Gross Revenue
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Sales
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Paid transactions
Average Order
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Gross / sales
Leads
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Non-bot, last window
Revenue over time
Daily gross revenue and sales count
Products
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Sales per product over time
Paid traffic attribution
Sales grouped by the click identifier on the originating session.
Meta spend is synced from Meta Marketing API
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Meta
Sales
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Revenue
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Spend
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CPA
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ROAS
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Google
Sales
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Revenue
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Spend sync for Google Ads arrives in v1.1. Revenue above is from purchases with gclid/gbraid/wbraid captured on the session.
Organic
Sales
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Revenue
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No fbclid / gclid / wbraid / gbraid on the originating session.
UTM breakdown
Grouped from purchase_log
source
medium
campaign
content
term
| Value | Sales | Revenue | AOV |
|---|---|---|---|
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Recent leads
Click a row to inspect the exact payload sent to Meta / GA4 and the response
| When | Source | Campaign | Medium | Meta | GA4 | |
|---|---|---|---|---|---|---|
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Recent purchases
Click a row to inspect the exact payload sent to Meta / GA4 / Google Ads and the response
| When | Product | Value | Meta | GA4 | Google Ads | |
|---|---|---|---|---|---|---|
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Tracking health
First-party capture vs pixel. Shows how many events you would have lost without server-side tracking.
Real events
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ITP recovered
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Adblock recovered
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Bots filtered
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fbp source breakdown